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New Balance NBSE
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NBSE
An interactive display for New Balance x atmos USA.
we designed and built this beautiful display in collaboration with Colorway
Inspired by the New Balance logo, we sliced fins into the form for the main shoe display.
All the lights are hooked up to an interactive system and can switch to “party” mode and react with music.
Credits:
Clients: New Balance and ATmos usa
Creative: COLORWAY
Design build: LOUIS LIM + Making works AND TAKESHI MIYAKAWA
Interactive design and hardware: array kinetics
Photography: golandia
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